Fidelity Youth App
Senior Product Designer
I was invited to work on Fidelity's new product aimed at their young customers aged 13-17: the Youth Account. Following the success of the Youth Account, this product allows customers to easily invest, manage cash, and learn about financial well-being.
Visit the app stores for the Fidelity Youth App
-
The problem
Teens desire financial literacy but lack resources.
They're interested in earning, managing cash flow, and saving for immediate goals like buying a car or going to college, as well as for significant life events like purchasing a home or planning for early retirement.
Some turn to online sources, but many lack responsible guidance for financial literacy.
-
The solution
Utilizing Fidelity's pre-existing debit card/cash management and investment mobile platforms
Tailoring content for teens at different financial literacy levels, with a focus on optimizing user experience. Additionally, ensuring parents can easily oversee teens' financial and investment activities.
Providing bite-sized learning opportunities contextually, such as cash spending insights, mini-onboarding for the first time investors, jargon busters and videos.
The Design Process
From Discovery to the Design Recommendation
Click on slides to expand the images
