Warner Music AMP
Lead UI / UX designer
AMP, a music performance tracking tool, supports emerging talents by providing valuable insights to WMG artists and managers. It collects data from social media platforms and digital service providers, enabling informed marketing decisions. I collaborated with the data analyst team and WMG artist managers to deliver an intuitive UX with key performance insights and user-friendly navigation.
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Challenges
The data-centric screens with multiple filters and hidden navigation posed challenges for searching artist, track, or release data, impacting UX due to discoverability issues.
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The solution
Introducing the Highlights section, delivering weekly top insights to busy artist managers and artists.
Redesigning a global navigation system that helps WMG artist managers easily find top-performing singles and releases from digital service providers and social media.
IA & Navigation redesign process
With the goal of enhancing user experience, I started the AMP app redesign
to ensure that artists and artist managers can effortlessly navigate through data-rich screens
The Problem
Despite our initial expectations, the mobile app experienced a noticeable lack of user engagement,
with WMG artist users not interacting as actively as anticipated.
Discovery
1.Persona
WMG artist and artist manager
We have defined the app’s core users and identified their behaviors, needs based on qualitative research and data analytics
2.IA and content audit
I drew, analyzed the app's IA, and discovered that the detailed pages lacked user-friendliness due to multiple filters.
Despite offering rich artist performance data, accessing this valuable information proved challenging due to the complex filter navigation.
Experimentation
Comparing the retrieval of artist and performance data as a bundle versus retrieving them separately.
The v1 - Allowing users to search or select from top performing single or release
Pros: Ability to view & select top performing singles or releases.
Cons: Having to select a single or a release.
The v2 - Defaulting on the most popular single or release
Pros: Quick access to the top insights.
Cons: Not able to view & select top performing singles or releases.
Prototype Usability Tests
I facilitated usability tests with artist managers to improve search box placement
and tab UI implementation, resulting in more navigable data-rich screens.
Optimizing for various user needs
I have introduced additional artist selection features to cater for the artist management role types
Outcome
After 6 months of intense planning, prioritization, research, and delivering the final design, we achieved a successful outcome for WMG managers and artists.
Navigation work - Increased Traffic & Engagement by 48%,
No Major Re-design/development
Efficient search functionality for key artist Info WMG managers
Highlights on landing screen - Key Insights for Artists & Managers
Contributing to higher weekly app engagement and increasing traffic to detailed metrics pages
